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Lakmé Salon Srinagar is a premium beauty and wellness brand with a strong offline reputation and established visual identity.
Despite regular posting and good visuals, the Instagram page suffered from low reach, weak engagement, and stagnant follower growth. Social media was not generating leads or walk-in inquiries, limiting its value as a growth channel.
We rebuilt the content foundation with stronger hooks, trend-aligned scripting, and platform-native storytelling. Short-form reels were prioritised to improve watch time. Alongside organic efforts, performance marketing campaigns were launched with high-intent creatives, precise local targeting, and continuous optimisation.
The page transformed into a highly engaging platform with consistent growth in views, reach, and followers. Instagram became a reliable source of leads and customer inquiries.
Growth strategy, content direction, scripting, video production, performance marketing execution, and ongoing optimisation.
Performance marketing, social media growth strategy, reels and content scripting, funnel optimisation.
TNC is a luxury brand inspired by Mughal and Maharaja-era aesthetics, offering premium ethnic wear and handcrafted heritage collectibles across multiple categories.
The brand required a refined visual system to showcase its wide inventory while preserving luxury, craftsmanship, and regal appeal across all products.
We executed extensive premium product photoshoots covering ethnic apparel, walnut wood artefacts, papier-mâché, copperware, and pashmina shawls. Each product was styled and captured to reflect heritage, detail, and craftsmanship, followed by catalogue curation.
The brand received a cohesive, high-end visual catalogue that elevated product presentation and reinforced its royal, heritage-driven identity.
Creative direction, product photography, visual styling, and catalogue development.
Luxury product shoots, premium styling, catalogue design.
H.S Gulal is a womenswear brand based in Srinagar with a strong organic Instagram presence and over 45k followers.
Despite a large following, growth had plateaued. Reach, views, and engagement were declining, impacting revenue scalability through social media.
We reactivated growth through precision-led performance marketing. Ad creatives, audience targeting, and funnel structures were optimised to complement existing organic strength, with continuous refinement for efficiency and scale.
Reach and engagement revived significantly. Cost per lead dropped to ₹5–₹6, with returns stabilising at approximately 5X ROAS.
Performance marketing, campaign optimisation, and funnel strategy.
Paid media strategy, conversion funnels, growth optimisation.
Green Gold Furnitures specialises in premium handcrafted walnut wood furniture, catering to a niche, trust-driven market across India.
The client sought direct sales rather than visibility, operating within a high-value category with longer decision cycles.
We built a performance-first system focused on credibility and conversion, combining refined product storytelling with highly optimised Meta ad campaigns and intent-qualified funnels.
Achieved an average CPL of ~₹6 with approximately 4.5X ROAS, making digital a reliable sales channel aligned with premium positioning.
Performance strategy, lead funnel design, and campaign optimisation.
Paid media, conversion strategy, funnel optimisation.
The Body Shop is a globally recognised beauty and skincare brand with strict visual and brand consistency standards.
Producing high-quality content that aligned with global brand guidelines while maintaining premium storytelling and visual consistency.
We executed a full-scale professional content shoot with a dedicated in-house team handling scripting, shooting, editing, to ensure brand-safe output.
Delivered polished, on-brand content assets suitable for long-term digital use across platforms.
Content strategy, production execution, and creative direction.
Content production, video shoots, brand-safe creative.
Campus Daddy is an international education and career consultancy based in Srinagar.
Establishing trust, clarity, and visibility with a highly intent-driven student audience.
We delivered structured content creation supported by selective performance marketing, managing scripting, production, editing, and messaging.
The brand achieved consistent, on-brand content output and improved campaign direction through early performance insights.
Content strategy, creative production, and paid media support.
Content creation, video production, paid media, funnel support.
The Jamawar is a luxury hospitality property based in Srinagar.
Creating a refined digital first impression without over-marketing, focusing on ambience and experience.
We produced a cinematic landing video and developed a clean, elegant website aligned with the hotel’s premium positioning.
Delivered a high-quality visual asset and polished website that elevated brand perception.
Cinematic direction, visual production, website development.
Cinematic video shoot, website design, luxury digital presence.
Elora Makeovers is a beauty services brand launched from scratch with no prior digital presence.
Building instant visibility, credibility, and premium positioning without an existing audience.
We launched the brand with high-impact content and selective influencer collaborations, focusing on strong concepts and visual storytelling rather than influencer reach.
Both launch videos crossed more than 100K organic views, achieving immediate traction and credibility.
Brand launch strategy, creative direction, content production, influencer coordination.
Brand positioning, video shoots, influencer collaborations.
North End Apparels is a new apparel and retail brand launched with no existing digital presence.
Building a complete digital ecosystem ready for sales, operations, and scalability.
We developed a full eCommerce setup with inventory, orders, shipping, chatbot automation, and complete Meta business infrastructure including pixels and audits.
Delivered a launch-ready, scalable digital foundation aligned with long-term growth objectives.
Digital foundation strategy, eCommerce setup, automation, and tracking.
Website development, eCommerce enablement, chatbot automation, Meta setup and audits.